Richard Oliver
Design Concepts - D300.18 (June 25, 2007) - Astrid Garcia
Week Five
Lab 1 >>>
Objective: Using expressive typography, focus on how you can best grab and pull the viewer into a tag line or slogan.
A golden rectangle and the rule of thirds support the intention to suggest a computer monitor. The keyboard is courtesy of Harlow Solid Italic.
The variety of fonts—even wing–dings—indicates creative fertility.
Monospace Courier New "WEB SITE," centered and space adjusted to create a rectangle, recalls the plaintext medium of HTML code.
The complimentary colors of blue and gold promote clarity, but do not alarm or aggravate.
The colors reversed are also effective and might appeal to a younger, more adventuresome audience:
Lab 2 >>>
Objective: Using expressive typography, explore the association of color and font faces to evoke mood and help support an idea, feeling, or thought.
Green is traditionally the color of envy—the motivation of greed?—and the root of all evil, money!
The idea was an encompassing funnel that draws all to itself. The grid–based design within a Golden Rectangle also suggests a well-filled bowl based in GREED.
The monotony of the font and limiting the palette to two shades of one color are meant to trivialize this unattractive Deadly Sin.
The open–ended progression of lowercase, tightly-spaced, fuzzy little "greeds" implies there is neither satisfaction nor end to GREED, pressed-down by its own ponderous weight.
Lab 3 - Main Project
Look for two of the colors above in the latest version of The Project.
Contact
Bro. Richard Oliver OSB
Saint John's Abbey
31802 County Road 159
Collegeville, MN 56321-2015
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Rev.
30 Jul 2007 /
Disclaimerwww.employees.csbsju.edu/roliver/hwg/design/style/week01.html